Keyword Research Services for SEO
What is Keyword
When it comes to digital marketing, the name by which an object is called is its keyword. Similarly, the name by which you are called is your name’s keyword. Just like how you respond to your name with interest, the right keywords make your content stand out. For an online business, your focus should be on ensuring that your audience calls you by the name that makes them engage with your content.
Keyword research services are essential in identifying and utilizing the right keywords to boost your site’s visibility. Understanding your audience’s search behavior and responding with the right keywords will establish your branding and attract the traffic you want.
In other words, the name that others recognize and call you by, to which you respond, is your keyword.
Keyword Research Services for SEO
Keywords are the words that the visitor writes and searches in the search engine to know something. Before creating any page or content it is necessary to select the perfect keywords for that page or content. With this it is very important to hire an expert keyword research service provider to select the perfect SEO keywords.
When an audience searches for a topic in a search engine, exactly those topics and best alternative options come in front of him. The pages created by imagining the needs of the viewer’s mind will be shown in front of him. The visitor usually fulfills his needs or gets information from the topics or from his best alternative pages. It can be any information.Therefore, one should seek the guidance of a professional SEO keyword research services seller for keyword research.
Different types of keyword
Two types of keyword according to search terms:
Long Tail Keyword:
Keyword words more than 2 words (3 or more). Long tail keywords are good for targeted traffic. Those who search with that keyword are the targeted traffic. It is good for new business, local businesses and e-commerce. Ranks change fast. Good for blog pages.
Short Tail Keyword:
keyword words less than 2 words. One or two words only. Ranks change slowly. Search terms are high but difficult to rank.
Different types of keyword according to search intent:
Informational Keywords:
The keywords used to find information are called informational keywords. Visitors usually use these types of keywords by asking questions. Such as What is football? Who is Biden?
Navigational Keywords:
Navigational keyword is the keyword used to convey the idea of a place near or far. These keywords are usually used by local small or medium businesses. Customers search by typing the name or keyword of their nearest place. Such as: Best mobile shop in Dhaka; Best mobile shop near me.
Commercial Keywords:
A commercial keyword targets user intent for purchasing or services. Example: “buy SEO service” indicates intent to shop, aiming at conversions and sales opportunities.
Transactional keyword:
Transactional keywords are used on eCommerce websites, indicating intent to make a purchase. Example: “buy running shoes” or “get discount laptop” drive conversions.
Local navigational keyword:
Generally, such keywords are used by local businesses. When customers or audiences are looking for products, services, or information that are within their immediate vicinity or easily accessible, they use these keywords. Best pizza near me, Hair salon in [Location], Dentists in [City].
Why is keyword research important?
Content is the lifeblood of a website. And keywords are the key to content. Onpage SEO is required to rank the content. Onpage SEO is almost impossible without keywords. It is necessary to choose good and profitable keywords to reach the real audience. This is why keyword research services are so important
Keywords Select and Use
In terms of usage and SEO rankings, there are two types of keywords: primary keywords and secondary keywords. Along with the primary keyword, it is crucial to choose secondary keywords as well. That’s why I always conduct secondary keyword research along with the primary keyword.
Main Keywords:
The primary keyword is a single keyword, often referred to as the “focus keyword” by many. SEO plugins like Yoast or Rank Math also consider this the “focus keyword.” Keyword research for the primary keyword is extremely important. The marketing of your product, service, or content will be based on this primary keyword.
Use of Main Keywords:
Choosing the main or focus keyword is as important as placing it correctly in the right positions. Without proper usage of the focus keyword, SEO won’t be fully effective. Here is a list of where the focus keyword should be placed:
- Meta title / Title Tags
- Meta description
- In URL
- Heading Tags
- First 100 words of Content
- Body on percentage
- Image Alt text
Secondary Keywords:
Secondary keywords are used to make the primary keyword more vibrant. Readers often show interest in additional related topics along with the main subject. To fulfill this extra demand, secondary keywords, both directly and indirectly related to the main keyword, are used.
Use of Secondary Keywords:
It’s beneficial to use secondary keywords as sub-headings to enhance the content. Typically, 3-4 secondary keywords can be used to support a primary keyword. Below are the areas where secondary keywords can be applied:
- Meta description
- Sub-heading Tags
- Body of Content
- Image Alt text
- Internal & External link
My SEO keyword research
During keyword research, several factors need to be considered, with monthly search volume and keyword difficulty being the most important. Generally, when search volume is high, keyword difficulty also tends to be higher. Additionally, short-tail keywords are often more difficult to rank for. This is why many specialist search for long-tail keywords.
Long-tail keywords have lower search volume but can rank faster, and they help target the right audience—those who are specifically searching for your keyword or service. As a website SEO service provider my factors to consider during keyword research include:
- Key-words Difficulty
- Monthly Search Volume
- Status (Very easy, Easy and Hard)
- CPC Rate
- Search intent
- Long-tail and short KW
- Related KWs
- KGR list
The tools I use for SEO keyword research Services
As a professional SEO service provider, I need to research many SEO-related aspects, and keyword research is one of the key tasks. To conduct keyword research, I rely on the tools mentioned below:
- Ahrefs keyword-generator
- Google keyword-planner
- Google search result
- Moz, SEMrush, Ubersuggest
- Keyword everywhere extension
- Keyword surfer
- Keyword finder
- wordstream tools
Frequently asked question (FAQ):
1. Question: What kind of keywords should I research for a new website?
Answer: Long tail keyword.
2. Question: What type of keywords do you know rank quickly?
Answer: Long tail keyword.
3. Question: Do long tail keywords get more visitors?
Answer: No. Long tail keywords get relatively less visitors. But a real audience is available and it is definitely profitable.
After all, I always follows Google’s latest techniques and guidelines to boost a website ranking on Google. If you have any queries send me a message. You can also place custom orders according to your needs.
Explore my website for a complete experience. Visit the Home page to learn about my services, check out the About Me page to understand our expertise, and reach out through the Contact page for any questions or inquiries. I’m here to help you grow online!